Holland Agriculture brand won the 2020 Good Design Award for its BigBaler 1290 High Density

Agricultural and food equipment is an important part of the imports into Australia from Italy. #Agricoluture and #Design: the BigBaler 1290 High Density tractor - which takes a new direction, using effectively advanced design techniques to enhance the efficiency of the ‘engineered’ components - has won prestigious international good design awards for brands New Holland and Steyr and their parent company, #ICCIAUS Sponsor CNH Industrial. Giampiero Vietti, Senior Designer New Holland, explained how he, together with his team, have conceived the High Density baler, “It represents the first important opportunity to test and apply a new design language, created to evolve the whole perception of future New Holland vehicles. This language, which we call ‘natural flow’, integrates a new sensitivity for environment and for sustainability with a simple and clear communication of the product functions and of its technical efficiency. Following this concept style emphasizes and unveils through an organic gesture both the vehicle dynamics and the tracks of man work on our planet”.