Communicating with Impact

📢 Communicating with Impact: strategy & trends for 2026

Join us and Horizon Communications Group for a business breakfast designed specifically to help businesses build their profile and deepen their impact in Australia.

Led by Horizon – an award-winning Australian agency with over 200 campaigns across government, corporate and sustainability sectors – this session will offer practical insights into the key communications trends that shaped 2025 and that you can bring into 2026, including:

🎨 Creative Communication: How to craft compelling stories that reflect your brand’s values, build confidence, and resonate with Australian audiences

🌱 Credible Sustainability: How to communicate your environmental goals in ways that build trust and avoid greenwashing, with real-world examples like Coles’ storytelling around Science Based Targets

🤖 Strategic AI Integration: How to use AI tools to understand audience behaviours, test narratives, and enhance message impact, while preserving the human touch

🇮🇹✨ This workshop will include a special session focused on Italian Businesses: we’ll explore how Italian enterprises, renowned for blending heritage with innovation, can apply these strategies to thrive in Australia’s dynamic business environment.

This session is ideal for business leaders, marketers, and sustainability professionals seeking to navigate the Australian market with confidence, creativity and strategic clarity.