Gucci invests in a new hub for sustainable fashion

ICCIAUS Member Gucci, with Kering’s support, launches Italy’s first circular hub for luxury in Tuscany to transform the fashion industry’s production model towards circularity 🔁 by maximizing the use of recycled materials, durability, reparability, and recyclability 🚮. This promotes circular materials research and industrial innovation 💡 while minimizing environmental and social impacts, an essential step towards a more sustainable future for the fashion industry.

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