The Italian Chamber of Commerce and Industry in Australia (ICCIAUS) has officially launched its updated logo, marking a significant step in aligning with a global branding initiative spearheaded by Assocamerestero, the Association of Italian Chambers of Commerce Abroad and Unioncamere. 

The new visual identity reflects a shared mission among more than 80 Italian Chambers of Commerce operating in key international markets: to promote the excellence of Made in Italy, support the internationalisation of Italian SMEs, and strengthen global commercial relationships through a unified and recognisable presence. 

Founded in the late 1980s, Assocamerestero works to enhance the visibility and value of Italian Chambers abroad. It plays a strategic role in coordinating their activities and representing the network to institutions, media, and business organisations in Italy and internationally. Its work includes project development, organisational support, and high-level lobbying and communications efforts on behalf of the network and its stakeholders. 

“This updated logo is more than a new look, it represents ICCIAUS’s ongoing integration within a dynamic global network,” said Fabio Grassia, President of ICCIAUS. “We’re proud to represent the values and ambitions of Italian businesses both here in Australia and as part of a wider community promoting Italy’s commercial excellence worldwide.”

Adopting the Assocamerestero system logo represents for the Chamber an opportunity to strengthen the visual identity of the network and promote the shared values and goals to all the stakeholders, in Italy and across the world.

While the branding has evolved, ICCIAUS’s core mission remains unchanged: to serve as a trusted partner to Italian and Australian businesses, to build strategic connections, and to foster meaningful economic exchange between the two countries. 

The new logo is now visible across ICCIAUS’s communications, digital channels, and upcoming initiatives.