A NEW WAY TO EXPERIENCE THE TERRITORY
Prosecco DOC strengthens its commitment to sustainability and the promotion of its territory with the content marketing project “Life Tour Biodiversity.”
This innovative tourist journey allows consumers to explore natural areas and Regional Parks in the Prosecco DOC production zone, offering authentic sustainable experiences in direct contact with nature.
Through Life Tour Biodiversity, the Consorzio Prosecco DOC guides visitors to fascinating locations, far from traditional routes. The project is designed to engage the senses through music, images, and immersive experiences that will be shared with the Consorzio Prosecco DOC followers, reaching an international audience increasingly focused on environmental issues and the values of conscious tourism.
A COMMITMENT TO SUSTAINABILITY AND SUPPORT FOR LOCAL COMMUNITIES
The initiative aims not only to promote the territory but also to support local communities, thanks to collaborations with institutions and administrations focused on environmental preservation. The natural value of these locations is highlighted by a project that combines their protection with tourism promotion. The result is a connection between nature and the Consorzio Prosecco DOC, which becomes an integral part of the visitor experience.
What makes the initiative even more memorable is the creation of an emotional photo gallery, documenting these experiences and showcasing how Prosecco DOC and Prosecco DOC Rosé accompany moments of conviviality in the most picturesque landscapes.
SYMBOLIC PLACES OF BIODIVERSITY
Here are some of the locations featured in the project, each characterized by a rich natural and cultural heritage.
Sile River Park: a protected area that winds along the course of the Sile River, rich in history and biodiversity. The cycling path that runs along the river passes through ancient mills and enchanting landscapes, where Prosecco DOC complements typical dishes of the Treviso cuisine.
Euganean Hills: a true biodiversity gem, formed millions of years ago by volcanic eruptions. Here, vine and olive cultivation is an ancient tradition, and Prosecco DOC Rosé pairs perfectly with the local cuisine.
Vallevecchia Nature Reserve: this unspoiled coastal site in the Upper Adriatic is an example of sustainable natural resource management. Prosecco DOC is committed to promoting low-impact tourism, inviting visitors to explore the area by foot, bicycle, or boat, with the utmost respect for the environment.
Miramare Marine Protected Area: the epitome of marine biodiversity, located near Trieste and recognized by UNESCO. Here, a toast with Prosecco DOC at sunset aboard an electric boat becomes the symbol of the perfect balance between man and nature.
Carso Area: a plain of limestone rocks which hosts various nature reserves, from the Duino cliffs to the Lanaro and Orsaro mountains. In the town of Monrupino every two years the historical re-enactment of the “Carso wedding” is held in traditional costume: to the newlyweds, we dedicate a toast with Prosecco DOC.
THE CONNECTION BETWEEN WINE AND TERRITORY
Prosecco DOC once again demonstrates how its bond with the territory is inseparable. With Life Tour Biodiversity, the Consorzio Prosecco DOC not only promotes the excellence of its wine but also highlights the importance of responsible, environmentally respectful tourism.
These places tell stories of sustainability, tradition, and innovation, and Prosecco DOC becomes the ambassador of this message, creating experiences that remain in visitors’ hearts and strengthen the connection between the wine and its homeland.
